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FeedBurner Terms of Service Update 2009-08-19 06:10:10 As a natural conclusion to the process of migrating feedburner.com accounts to Google Accounts as previously described here, we have decided to sunset the legacy Feedburner Terms of Service. The Google Terms of Service will be the terms that apply to your use of Feedburner. These Google Terms of Service are the same terms that apply to many other Google products and services, including your Google Account.As a reminder, the advertising portions of the service are now covered by the AdSense Terms and Conditions and the accompanying Google AdSense Program Policies.Posted by Steve Olechowski - Product Manager, AdSense for feeds and FeedBurner
Category Filtering beta now available for AdSense for feeds English-language ads 2009-08-17 10:33:41 Like we announced on the more general Inside AdSense blog a couple weeks ago, we have extended our category filtering beta to English-language ads on the AdSense network, which we are happy to announce includes ads that appear in AdSense for feeds.This feature allows to you filter ads in up to five categories such as Dating, Drugs and Supplements, Weight Loss, and Get Rich Quick. Your filters will be applied to English-language ads, no matter how they were targeted.To have these settings take effect for your feeds, from Ad Review Center, make sure you select a Client-ID that starts with ca-feed-pub. Note that this allows you to select different categories for your feed than for your site, but also means you will need to select filters for both your feed and your site in order for filters to be applied to both these content types.To see whether category filtering has been enabled for your location, sign in and visit the Ad Review Center, located under the 'AdSense Setup' tab. We'
What's all the hubbub about PubSubHubbub? 2009-07-10 13:42:06 One of the questions we get from publishers most often is "How do I make sure updates to my feed are delivered to feed readers as fast as possible?" We know this is important to our publishers' businesses and we are constantly making improvements to our back-end systems to minimize the time from when you publish a post to when it appears to subscribers in feed readers.Recently there have been a lot of developments around the so-called "real-time" web. The promise of the real-time web is distributing new information as quickly as possible. This encourages users to engage in more active participation online and makes the web more dynamic than ever before. However, so far the real-time web has not been easily accessible by feed publishers using their existing infrastructure.Today we're happy to announce initial support in FeedBurner for the PubSubHubbub protocol. 'Hubbub is an open specification in draft for web-scale publish and subscribe. The protocol can be used to transform any ex
Happiness is more subject in your subject line. 2009-07-02 13:06:21 If a certain lack of variety has weighed on the format of your day-to-day, feed-to-email deliveries, things are looking up at last. Recent advances in dollar-sign technology have brought some strange and fascinating new capabilities to the Email Branding section of FeedBurner's Email Subscriptions feature. Read on, ostensibly for the many useful pictures and descriptions, but really for the danger and excitement only a new checkbox can bring.First, sign in to your Google Account on FeedBurner and then click your feed's title, then Publicize > Email Subscriptions > Email Branding.Always want to feature the title of the latest post in your subject line? Just put ${latestItemTitle} in the Email Subject/Title textbox:Do you often have more than one post per day? You can help your readers uncover exactly how many new missives you've got planned for them in each update. Check the "Change Subject…" box and reveal a secondary subject line to use when 2 or more feed posts are delivered in
Be it declared, a map for every feed! 2009-06-14 20:51:38 One of the most compelling reasons that publishers choose FeedBurner is that it gives them the tools to record and analyze how many users are consuming their content. Late last week, we launched an enhancement to our item statistics that enables publishers to get a bit more information about those users. Similar to the feature by the same name in Google Analytics, the "Map Overlay" page provides a breakdown of the previous day's item statistics from a geographic perspective.For feeds with item stats enabled, clicking on the "Map Overlay" item from feedburner.google.com will bring you the page. From your AdSense account, click on Manage Ads and then on "View Feed Stats" for the feed whose map you wish to view.At the top, you'll find a world map visualization that shows countries with more item views as more intense shades of green.Hovering over a country shows the name of the country and the exact number of item views.Below the map is a table, which lists the top 25 countries by nu
Redirecting your feed to maximize revenue potential 2009-05-19 14:56:38 One of the most popular (and recurring) questions our publishers ask is, "How do I maximize revenue for AdSense for feeds and ensure my subscriber stats are as accurate as possible?" Some of you can recite the answers to these questions backwards and forwards (though we find typing it backwards is quite difficult, so we'll leave you to say that aloud). But for our many new publishers that are just tuning in, here's the recap.Just setting up AdSense for feeds ad units in your AdSense account is not enough to start seeing traffic and revenue to your feeds. It's critical that 100% of your feed traffic be directed to the feed(s) you created in AdSense for feeds or your FeedBurner account. Luckily, this is fairly easy to do via two standard methods.Redirect your original feed. This is the recommended option for all publishers, but especially if you have an already established blog or feed that already has subscribers. This option ensures that all traffic gets funneled to the version
New features for advertisers targeting feeds 2009-05-05 15:42:58 Along with the clarification regarding the doubleclick.net domain we posted a few weeks ago over at Inside AdSense, we thought we would mention that we have made similar changes to the AdSense for feeds ad tags that are being placed in feeds. By changing our ad serving to the doubleclick.net domain, we are now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile.In addition to being able to target feeds with Placement Targeting and Contextual Targeting, which have always been supported, this change will soon allow advertisers to target feed users using Interest Based Advertising across both sites and feeds.By making it easier for advertisers to buy ads in your feeds, and by supporting the exact same features and ad formats that are accepted on websites, the competition for your ad space should increase to help ensure that you're maximizing your earnings potential.Posted by Steve Olech
Universal Exports, at your service 2009-04-16 12:08:08 As feed consumption continues to grow, many or our publishers are adding more and more feeds to their Google accounts, and wishing to analyze, publicize, and monetize those feeds through the combination of AdSense for feeds and FeedBurner. Because of this trend, one of the most frequent questions we receive is "How do I export stats for all my feeds at once?"As of today, you can now export your subscriber, reach, hits, item click-throughs, podcast downloads, and item views directly from the FeedBurner application on the My Feeds page. You are then at your leisure to slice, dice, add, subtract, and even multiply and divide your stats however you may wish.As always, aggregate revenue, impressions, and clicks, and eCPM can be downloaded from your AdSense account or Google Ad Manager account (if you have been enabled to sell your own direct ads in feeds through Google Ad Manager) on the Reports tabs.Also, as a reminder - if you wish to export feed subscriber statistics in timeframes othe
Feed Stats Processing Caught Up 2009-04-13 09:16:06 Over the last week, and as reported in the FeedBurner status blog , we experienced a technical issue that caused us to report reduced subscribers from Google Feedfetcher in your feed analytics at FeedBurner and AdSense.Our engineers have resolved the issue, and been able to rebuild stats from our logs such that the totals should now be correct. Please note that in the past, we were not able to correct historical statistical anomalies, but are now able to do so, always using the actual traffic data.No data was lost during this process, nor were any subscribers actually unsubscribed from your feed. All feed content was delivered to all subscribers who wished to view the content, regardless of the numbers reported. Ad impression reporting and revenue were unaffected by these subscriber reporting issues.We apologize for the inconvenience and appreciate your patience as we continue to merge our systems with other Google systems behind the scenes.Posted by Steve Olechowski, Google Product
An important reminder for our MyBrand users 2009-03-09 14:58:55 As we detailed in our previous installment, More details on moving to a Google account, if you used the MyBrand service at feedburner.com — our service that allows you to use a custom domain with your feed — you must move to a Google account and update your DNS CNAME records by March 16, 2009, or else your MyBrand URLs will return a 404 "page not found" error.It's important to note that it is not enough to just sign in with a Google account and request to move your account if you use MyBrand. Even if your MyBrand-ed URLs have continued to work after you have completed your move, they will cease to work on March 16, 2009 if you have not changed your DNS CNAME.If you plan to continue to use MyBrand, you can find detailed instructions for changing your CNAME when you are signed into FeedBurner in the My Account > MyBrand section. If you haven't already moved from feedburner.com to a Google Account, please sign in to your account and follow the guided steps to complete this move.
Ad Review Center is now available for Feeds 2009-03-04 10:22:10 Many of you have asked for a way to preview ads before they appear in your feed posts. That feature is now available.The Ad Review Center (ARC) will give you more transparency and control by enabling you to approve or disapprove placement targeted ad creatives before they appear in your posts.To get started with this tool, please login to your AdSense account. You will find ARC in the ‘Competitive Ad Filter’ section located under the ‘AdSense Setup’ tab. If you are using your AdSense account for other products- content, mobile, or video- please make sure to select the Client-ID starting with ca-feed-pub.In order to maximize your revenue, we suggest that you keep the default setting to, ‘Run ads immediately.’ This will allow ads to run without delay while still allowing you to login and review the ads at a later time. By selecting the ‘Hold ads’ option, you could potentially decrease your revenue. This option will hold ads from displaying for 24 hours, thus limiting the
More details on moving to a Google Account 2009-02-23 10:22:14 Many of you have already moved from a feedburner.com account to a Google Account. For those who have not yet made the move, there seems to be some confusion on the process and exactly what will happen, or not happen, by certain dates. We want this post to help clear up any confusion.The FeedBurner functionality of analyzing, optimizing, publicizing, and monetizing your feeds is not being shut down or reduced in any way. We have made some strategic decisions to remove some of our functionality that is not directly relevant to managing feeds for reasons we hope will become apparent over time. Names may change, things may move around, but in general our plan is to provide a lot more functionality that makes sense in 2009, and beyond, for all publishers. Learn more here.On February 28th, if you have not moved your feeds to a Google Account, the traffic to your feeds will not be cut off or terminated, but you will not be able to view or manage your feeds until you have moved to a Google A
Intro to Feed Placements 2009-02-06 14:07:11 In times like these, we know that generating as much revenue as possible is on many publishers' minds. This will be the first of many posts that will hope to explain how to better configure AdSense for feeds to help maximize revenue.Before going into specifics though, it's important to understand a couple important differences in how your subscribers are different from visitors on your website. If you use an analytics package for your site such as Google Analytics, most publishers will see that a large amount of their traffic comes from web searches. Many of these visitors may have been searching for a certain item, such as one of those blankets with sleeves and a hood - let's call it a shanket. You happen to have written about how much you love your shanket, and let's face it, you know how to write with the best of them, so your page ranks high in search results. That visitor may see an ad for a shanket next to your search result but wants to know more. So he or she clic
The 411 on the 502 2009-01-26 11:44:05 As many of you know, since becoming a part of Google in June of 2007, the FeedBurner team has been hard at work transforming FeedBurner into a service that uses the same underlying architecture as many other Google applications, running in the same high-volume datacenters. As a team, we chose this path for one reason: our highest priority is making sure your feed is served as fast as possible after you update your content, and is as close as technically possible to being available 100% of the time.As many of you also know, a month ago we opened up ability for all AdSense publishers to move to this new platform, and just a few days ago made this move available to all FeedBurner publishers. What many of you do not know is that we have been carefully moving publishers for about six months now, looking hard at traffic patterns, debugging issues with these account transfers with publishers and their hosting and service providers, and working with many of our partners (including many other t
Los colores bonitos, or how I learned to stop worrying and compare multiple feed metrics. 2009-01-17 07:45:15 If you've been knocking about within FeedBurner using your Google Account, you may have noticed that the original "french fry" chart from the Analyze tab of the original feedburner.com is no more. This venerable bar chart, with its green picket fence of subscriber trend results, has been the first stop for many publishers when checking their feed analytics for years. In its place is new green-ness (and blue-ness) that communicates three times as much information in the same space, and sets the stage for more interesting reporting in the future. Here's a snapshot:This 30-day view now offers the following information:Daily subscriber totals (in green)Daily reach totals (in blue)The relationship between these two numbers over timeYou can move the mouse over any day in the chart and see that day's specific totals for subscribers and reach, too. (Note that reach and subscribers are plotted with different y-axes: subscribers on left, reach on right).The relationship between these numbers
Additions and Attractions for Our Feeds-by-Email Service 2009-01-06 22:38:50 FeedBurner's email service began delivering updates in April, 2006. The launch was just weeks after scientists determined email and feeds could be safely combined in a laboratory setting. Our public service has since delivered millions of messages on behalf of thousands of publishers, making sure that publishers who want to get the word out can reach the broadest audience possible — including many site visitors who don't already embrace feeds (or feed readers, like Google Reader), but who trust their email inboxes to be the best way to have content that matters most delivered to them.As part of our move to Google infrastructure, FeedBurner has added some new features for email publishers. Most of these are of the under-the-hood variety, but a new set of subscriber list management features will be especially beneficial for publishers with dozens, hundreds, and even thousands of existing email subscribers. Here are features live today for all feeds managed through a Google account:Ad
Using the Competitive Ad Filter with AdSense for feeds 2008-12-31 12:32:20 First, Happy New Year to everyone from AdSense for feeds and FeedBurner teams here at Google.Second, this is a quick one - but we get asked this a lot, so we thought we'd cover it.If you currently use the Competitive Ad Filter with AdSense for content, you may also wish to use it with AdSense for feeds. In order to provide publishers with ultimate control, the filter for AdSense for feeds is separate from that of AdSense for content, but operates in the exact same manner.To block competitors ads from showing in AdSense for feeds, login to your AdSense account, go to the AdSense setup tab, and select Competitive Ad Filter. Then make sure you have selected the tab marked "AdSense for Feeds" and enter the domains or partial domains into the text box.For further information on this please read this help center topic .Posted by Steve Olechowski - Product Manager, AdSense for feeds
Our 210th variation on the theme, "Thank you for using FeedBurner." 2008-12-23 12:35:33 Interesting Fact: this is the 210th time we've posted to this blog. Bittersweet Reality: it will be the last.
Our team has used Burning Questions to provide FeedBurner product announcements and stories about the publishers who use FeedBurner since February of 2004. We've laughed, we've cried, we've hackathoned. Above all, we've tried to give you a running play-by-play of the service's evolution from a green page with eight checkboxes to a central hub for publicizing, optimizing, analyzing, and, of course, monetizing all manner of blog, podcast, and commercial content in syndication. (We sheepishly admit a good number of you have spent more time than you'd like troubleshootizing, too. Feeds can be ornery.)
Today we're formally signing off Burning Questions, but not before we direct you to the new, official site for all future updates: the AdSense for Feeds blog. This blog will contain all future updates related to all FeedBurner services. We will soon redirect the Burning Que
Now Available: Moving your FeedBurner account to Google using AdSense 2008-12-23 10:19:17 If you've been following some recent posts at the venerable Burning Questions, you'll be happy to know that we are now starting the next phase of FeedBurner integration into Google, right here in our swanky new digs on the Adsense for feeds blog. AdSense for feeds isn't just about earning revenue for your feeds; it's also the starting point for managing syndication and tracking feed analytics. We hope to give you some tips to how to earn the most revenue from your syndicated content, but we'll also be offering tips to help ensure your feeds remain in tip-top shape.A few months ago, we announced that we would be moving all FeedBurner accounts to Google accounts and we have been steadily doing just that ever since. However, as many of you know, this has been a manual process and has taken some time to smooth out.Now, we're happy to announce that if you have a valid AdSense account and a FeedBurner account, you should now be able to initiate this account move directly from within
Into the wild: AdSense for feeds 2008-05-30 11:12:03 We've been hinting at this for awhile, but it's finally time to spill the beans: Starting next week, we'll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers "coming soon". If you start seeing "Ads by Google" on an ad in a feed somewhere, that'd be us.
So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are als Read more:WILD
Into the wild: AdSense for feeds 2008-05-30 11:12:03 We've been hinting at this for awhile, but it's finally time to spill the beans: Starting next week, we'll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers "coming soon". If you start seeing "Ads by Google" on an ad in a feed somewhere, that'd be us.
So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are als Read more:WILD
Movin' on up 2008-04-25 07:24:06 There are strange things afoot! (Well, perhaps not "strange," and certainly not just at the Circle K.) In the coming weeks, upon visiting www.feedburner.com, selected publishers will have the opportunity to sign in using their Google Account and experience FeedBurner, now as part of the Google.
If you are among these merry few who migrate early you won't see many changes at first. In fact, you might find yourself saying, "my, it's awfully quiet in here. Almost…too quiet." (But it may look a bit Googlier around the edges.) Your feeds should continue to hum along as they did before, and all of your settings will be yours to manage through your new or existing Google account. This is the same shiny Google account you use to sign into other services at Google.
Following on the footsteps of this account migration, FeedBurner will start to look and feel more like a set of Google services, and we will be completing much tighter integration into other Google services such as Googl
Movin' on up 2008-04-25 07:24:06 There are strange things afoot! (Well, perhaps not "strange," and certainly not just at the Circle K.) In the coming weeks, upon visiting www.feedburner.com, selected publishers will have the opportunity to sign in using their Google Account and experience FeedBurner, now as part of the Google.
If you are among these merry few who migrate early you won't see many changes at first. In fact, you might find yourself saying, "my, it's awfully quiet in here. Almost…too quiet." (But it may look a bit Googlier around the edges.) Your feeds should continue to hum along as they did before, and all of your settings will be yours to manage through your new or existing Google account. This is the same shiny Google account you use to sign into other services at Google.
Following on the footsteps of this account migration, FeedBurner will start to look and feel more like a set of Google services, and we will be completing much tighter integration into other Google services such as Googl
From the Quick Hits Dept.: Transferring Feeds Between Accounts 2008-03-11 10:30:00 Alright, so we're a little behind on announcing this feature as well. It's been live for weeks and is a real time-saver for everyone involved: the new, self-service Feed Transfer capability. As more and more people build blogs and burn feeds, changes in content ownership and control lead to the desire to move a FeedBurner feed from one account to another. In ye goode olde days, someone who wanted to transfer a feed to another account used to a submit a request to us, and then a staffer in our own Central Planning and Command-Line Voodoo department would verify the accounts and then complete the actual feed transfer. Reliable, but time-consuming and tedious for all parties involved.
Away with workaday drudgery! If you own a feed, you may now transfer it to anyone you like simply by using the Transfer Feed… link, which is listed on your feed's details page and is handily pictured below:
Just provide the email address of the person you wish to transfer this feed to and FeedB
From the Quick Hits Dept.: Transferring Feeds Between Accounts 2008-03-11 10:30:00 Alright, so we're a little behind on announcing this feature as well. It's been live for weeks and is a real time-saver for everyone involved: the new, self-service Feed Transfer capability. As more and more people build blogs and burn feeds, changes in content ownership and control lead to the desire to move a FeedBurner feed from one account to another. In ye goode olde days, someone who wanted to transfer a feed to another account used to a submit a request to us, and then a staffer in our own Central Planning and Command-Line Voodoo department would verify the accounts and then complete the actual feed transfer. Reliable, but time-consuming and tedious for all parties involved.
Away with workaday drudgery! If you own a feed, you may now transfer it to anyone you like simply by using the Transfer Feed… link, which is listed on your feed's details page and is handily pictured below:
Just provide the email address of the person you wish to transfer this feed to and FeedB
On the Finding of Help and the Getting of Answers 2008-02-29 14:49:55 As we recently posted, FeedBurner's integration into Google is moving along. We've got our coding hats on and are hard at work to get the essential product pieces where they need to be.
However, one somewhat-below-the-radar part of FeedBurner's integration that is already showing up as part of google.com is our new Help Center. (Well, "new" as of late 2007. We admit to being a touch slow on the draw with the PR on this one.) We point this out to show that migrating to a Googley-er tomorrow isn't strictly tied to FeedBurner charts 'n graphs 'n numbers. It used be difficult to find answers; a popup window here, a Forums post there, a blog post over yonder. The Help Center brings sorely needed structure (and searchability) to a bunch of resources that were largely scattered about before. You can now find topics like "What is a Subscriber? How does FeedBurner tally them?", and "Is there a feed file size limit?" in just one place. (We've still got nothing for you on "How can I avoi
On the Finding of Help and the Getting of Answers 2008-02-29 14:49:55 As we recently posted, FeedBurner's integration into Google is moving along. We've got our coding hats on and are hard at work to get the essential product pieces where they need to be.
However, one somewhat-below-the-radar part of FeedBurner's integration that is already showing up as part of google.com is our new Help Center. (Well, "new" as of late 2007. We admit to being a touch slow on the draw with the PR on this one.) We point this out to show that migrating to a Googley-er tomorrow isn't strictly tied to FeedBurner charts 'n graphs 'n numbers. It used be difficult to find answers; a popup window here, a Forums post there, a blog post over yonder. The Help Center brings sorely needed structure (and searchability) to a bunch of resources that were largely scattered about before. You can now find topics like "What is a Subscriber? How does FeedBurner tally them?", and "Is there a feed file size limit?" in just one place. (We've still got nothing for you on "How can I avoi
Hello? Hellooooo? 2008-02-20 14:37:46 Hi there. You may be looking in your feed reader every day and thinking "Another no-news-'bout-FeedBurner day." You may be starting to think, "Are they still in there? In the FeedBurner bubble, burning the feeds? Did somebody maybe shut off their connection to the Tubes?" You may be thinking that or worse. We have some good news, and some just newsy news.
First, the good news. We are totally still here, burning the feeds, writing the checks (that's some sweet cursive Giuliana's wielding), and analyzing the analytics.
Next, the newsy news, aka "what we did over summer and winter and spring vacation." If you are looking for juicy announcements, this section is NOT for you. This is more like the academic paper section of the post, except for the fact it lacks erudition and other big vocabulary words. We have been and are busy integrating FeedBurner into a more Googley way of life. This Googley way of life is very different on the backend architecture side, so the team has been bus
Hello? Hellooooo? 2008-02-20 14:37:46 Hi there. You may be looking in your feed reader every day and thinking "Another no-news-'bout-FeedBurner day." You may be starting to think, "Are they still in there? In the FeedBurner bubble, burning the feeds? Did somebody maybe shut off their connection to the Tubes?" You may be thinking that or worse. We have some good news, and some just newsy news.
First, the good news. We are totally still here, burning the feeds, writing the checks (that's some sweet cursive Giuliana's wielding), and analyzing the analytics.
Next, the newsy news, aka "what we did over summer and winter and spring vacation." If you are looking for juicy announcements, this section is NOT for you. This is more like the academic paper section of the post, except for the fact it lacks erudition and other big vocabulary words. We have been and are busy integrating FeedBurner into a more Googley way of life. This Googley way of life is very different on the backend architecture side, so the team has been bus
Saturday Subscriber Count Drop? 2007-11-04 10:05:08 If you saw your subscriber count drop precipitously in your Saturday, November 3rd summary from FeedBurner, the reason is that specific subscriber stats from Google Feedfetcher were offline because this service was apparently out late with friends on Friday night, and well, it completely slept through Saturday. It appears to have rallied, however, and amid firm declarations of "I'm never doing that again", Feedfetcher has started diligently reporting subscriber numbers to us, early this morning Pacific Time. FeedBurner publishers' subscriber counts should be closer to what you'd normally expect starting with reports that will be available on Monday morning.
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